Willoughby, Michael; Talon-Renuncio, Julian; … - In: The Service Industries Journal 33 (2013) 11, pp. 1103-1116
Innovation is commonly hailed as a fundamental factor in ensuring long-term firm survival, which is, in turn, used as a way of measuring business success. This article proposes that creativity is a vital element in the path towards innovation and discusses good practice for publicly funded...