In order to become competitive on the national and international tourism market, the entrepreneurs in the field of tourism from Cluj county should adopt within the product policy a series of new strategies that aim at diversifying and upgrading tourism products sold in this county. The main...

Worldwide economic downturn has its deep impact on Romania as well, which is not yet a fully developed market economy, but one based on consumption and loan. Consequently, touristic domain has been affected, and it is important and necessary for managers in touristic industry to consider...

The accentuated growth of the exigencies and demands manifested in the internal and international tourist’s market has major implications in the marketing policy of the Tulcea entrepreneurs in this, in the meaning that they are trying a new approach of the adopted marketing strategies in order...

In order to meet European and international touristic competition standards, modernization, re-establishment and development of Romanian tourism are necessary as well as creation of modern touristic products that are competitive on this market. The use of modern methods of statistic analysis in...

Investigation based on poll is the most used method of selective research of a collectivity. In the field of tourism, it can provide relevant data concerning particularities of touring demand during a certain period and area, as well as concerns a certain form of tourism. The investigation used...

The entrepreneurs of the seaside Romanian tourism should display a real interest in direct marketing researches which can supply precious information in orienting them towards the choice and implementation of marketing strategies in order to win once more the lost tourist’s markets. Direct...

By means of ANOVA variance analysis we have studied the size and frequency of deviation of the real values of statistic characteristic from the calculated theoretical values, as well as the level of dependence or independence of these variations of the group factor. Variance analysis applies...