Hota, Jyotiranjan; Mishra, Sasmita - In: International Journal of Bank Marketing 36 (2018) 5, pp. 884-907
Purpose: The purpose of this paper is twofold: first, to find out the adoption level of multivendor ATM technology among customers and second, to develop and validate a model to explain the multivendor ATM usage in India. Design/methodology/approach: First, a conceptual model on adoption of...