Muhamad, Nazlida; Leong, Vai Shiem; Mizerski, Dick - In: Journal of Islamic Marketing 7 (2016) 1, pp. 74-94
Purpose – This study aims to provide insights on the influence of Muslim consumers’ knowledge on products subjected to contemporary fatwa ruling and their subsequent cognitive and behavioural responses. Design/methodology/approach – MANOVA and MANCOVA were used to examine the influence of...