Zameer, Hashim; Wang, Ying; Yasmeen, Humaira; Mofrad, … - In: Marketing Intelligence & Planning 36 (2018) 5, pp. 585-600
Purpose: The purpose of this paper is to design a game theory based model that not only provide theoretical basis to control brand counterfeiting, but it also provide a mechanism to enhance brand revenue. Design/methodology/approach: This study used the dynamic game theory of incomplete...