Mohanty, B. K.; Gupta, Mahima - In: International Game Theory Review (IGTR) 17 (2015) 01, pp. 1540008-1
This paper introduces a methodology based on fuzzy game theory to determine the buyer's priority of the attributes and select a product in the e-business system. The game theory model developed in our paper considers the prioritization of attributes as strategies for the player (player 1) in one...