Mohr, Jakki J.; Sengupta, Sanjit; Slater, Stanley F. - In: Journal of Business Strategy 33 (2012) 6, pp. 4-14
Purpose – This article aims to propose a continuum of strategic engagement approaches to base‐of‐the‐pyramid (BOP) markets ranging from non‐profit and government aid to corporate social responsibility (CSR) programs and social entrepreneurship. A framework is presented to identify...