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Search: person:"Mohsin Butt, Muhammad"
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Consumer behaviour
13
Konsumentenverhalten
11
Pakistan
8
Islam
7
Brand management
6
Markenführung
6
Service quality
6
Brand image
5
Dienstleistungsqualität
5
Markenimage
5
Brand equity
4
Customer satisfaction
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Malaysia
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Advertising
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Brands
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Ethnic group
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Ethnische Gruppe
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Jugendliche
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Religion
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Youth
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Advertising effects
2
Automotive industry
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Beziehungsmarketing
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Brand credibility
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Cognition
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E-commerce
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Electronic Commerce
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Environmental consciousness
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Green marketing
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Higher education institution
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Hochschule
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Islamic
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Islamisch
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Kognition
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Marketing management
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Marketingmanagement
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Multinationales Unternehmen
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research-article
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English
27
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Butt, Muhammad Mohsin
20
Mohsin Butt, Muhammad
7
Wilkins, Stephen
6
De Run, Ernest Cyril
4
Fon Sim Ong
3
Aftab, Muhammad
2
Ahmad, Sajjad
2
Fatima, Tasneem
2
Heffernan, Troy
2
Jahanzeb, Sadia
2
Kok Wei Khong
2
Mukhtar, Arshia
2
Pui Fong Ng
2
Afzal, Alia
1
Alam, Muhammad
1
Amin, Muslim
1
Beckenuyte, Carina
1
Chee, Chiu Mei
1
Cyril De Run, Ernest
1
Cyril de Run, Ernest
1
Fam, Ernest Cyril de Run and Paurav Shukla, Kim-Shyan
1
Fam, Kim Shyan
1
Fam, Kim‐Shyan
1
Haq, Junaid Ul
1
Hiram Ting
1
Hui Yin Jong
1
Huisman, Jeroen
1
Hussain, Dildar
1
Khong Kok Wei
1
Mohd-Any, Amrul Asraf
1
Mushtaq, Saadia
1
Mustafa, Michael
1
Mutum, Dilip S.
1
Ngo, Michelle She Min
1
Pérez, Andrea
1
Ramay, Ismail A.
1
Rose, Susan
1
Ruh, Ernest Cyril de
1
Shamim, Amjad
1
Shams, Farshid
1
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Journal of marketing for higher education
3
Asian Academy of Management journal : AAMJ
2
International Journal of Bank Marketing
2
Journal of Islamic Marketing
2
Journal of Islamic marketing : JIMA
2
Journal of strategic marketing
2
The international journal of bank marketing : IJBM
2
Asia Pacific Journal of Marketing and Logistics
1
Australasian marketing journal
1
Business strategy and the environment
1
European journal of marketing : EJM
1
International journal of economics and business research
1
International marketing review
1
Journal of business ethics : JOBE
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Review of managerial science : RMS
1
Young Consumers
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
20
Other ZBW resources
7
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1
Antecedents and consequences of students' attitudes towards internationally accredited business schools : a signalling theory perspective
Butt, Muhammad Mohsin
;
Huisman, Jeroen
;
Hussain, Dildar
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014566925
Saved in:
2
When and why employees take charge in the Workplace : the roles of learning goal orientation, role-breadth self-efficacy and co-worker support
Ngo, Michelle She Min
;
Mustafa, Michael
;
Butt, Muhammad …
- In:
Review of managerial science : RMS
17
(
2023
)
5
,
pp. 1681-1702
Persistent link: https://www.econbiz.de/10014335462
Saved in:
3
Product standardisation in the food service industry : post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food
Wilkins, Stephen
;
Butt, Muhammad Mohsin
;
Shams, Farshid
; …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 210-226
Persistent link: https://www.econbiz.de/10012202454
Saved in:
4
International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
Wilkins, Stephen
;
Butt, Muhammad Mohsin
;
Heffernan, Troy
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 32-50
Persistent link: https://www.econbiz.de/10011886219
Saved in:
5
Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
Wilkins, Stephen
;
Butt, Muhammad Mohsin
;
Heffernan, Troy
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10011976361
Saved in:
6
Antecedents of consumer-based electronic retail brand equity : an integrated model
Butt, Muhammad Mohsin
;
Yingchen, Yu
;
Mohd-Any, Amrul Asraf
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 69-99
Persistent link: https://www.econbiz.de/10012056659
Saved in:
7
Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context
Butt, Muhammad Mohsin
;
Aftab, Muhammad
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
1
,
pp. 6-23
Persistent link: https://www.econbiz.de/10009722345
Saved in:
8
Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach
Butt, Muhammad Mohsin
;
Mushtaq, Saadia
;
Afzal, Alia
; …
- In:
Business strategy and the environment
26
(
2017
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10011699021
Saved in:
9
MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
10
Consumers' behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling
Wilkins, Stephen
;
Beckenuyte, Carina
;
Butt, Muhammad Mohsin
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 213-235
Persistent link: https://www.econbiz.de/10011453338
Saved in:
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