As a mass communication medium, the Internet has lately developed from a double perspective: on the one hand as a distribution channel and on the other as a communication channel. From this second perspective, the Web allows consumers an unlimited access to information and a greater control of...

As a mass communication medium, the Internet has lately developed from a double perspective: on the one hand as a distribution channel and on the other as a communication channel. From this second perspective, the Web allows consumers an unlimited access to information and a greater control of...

As a mass communication medium, the Internet has lately developed from a double perspective: on the one hand as a distribution channel and on the other as a communication channel. From this second perspective, the Web allows consumers an unlimited access to information and a greater control of...

Internet ha surgido como un nuevo medio que se establece desde una doble perspectiva, como nuevo canal de distribución y como canal de comunicación. Desde este enfoque, permite que los consumidores tengan acceso ilimitado a cualquier información y tener un mayor control sobre la exposición a...