Monippally, Mathukutty M. - In: Asian Case Research Journal (ACRJ) 18 (2014) 02, pp. 317-338
Kwench Library Solutions (Kwench), a Mumbai-based startup that offered library services to corporate clients (B2B2C model), looked anxiously for angel funding to establish itself and expand to other parts of India. The time — the first few months of the 2008–09 global recession — was bad....