Barile, Sergio; Montella, Massimo; Saviano, Marialuisa - In: jbm - Journal of Business Market Management 5 (2012) 2, pp. 106-136
The paper draws attention to an anthropological, rather than idealistic, concept of culture to overcome a traditional 'Goods-Dominant' logic, which is especially persistent in Italy and limits the use of cultural heritage, and to broaden the range of value and enhance the merit quality that can...