Nelson, Dorothy Wu; Moore, Marguerite M.; Swanson, … - In: Journal of Fashion Marketing and Management: An … 23 (2019) 4, pp. 608-627
Purpose: The purpose of this paper is to add to the literature concerning potential motivations that drive social networking sites (SNS) for fashion-related behaviors among millennial consumers using a Uses and Gratifications (U&G) perspective. Four SNS platforms – Facebook, Instagram,...