With the growing number of nuclear families that have a higher disposable income, and a willingness to spend for disparate reasons possibly on the only child in the family, children are unquestionably emerging as a critical market segment that marketers would do well to target. However, while...

The Indian manufacturing sector has a long way to go in enhancing work-life standards for employees. Low standards of work-life hamper the productivity of an organization. Most employees of garment manufacturing units in Bengaluru are from outer rural areas. They come in search of employment in...