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Search: person:"Morgan, Felicia N."
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Morgan, Felicia N.
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Service Blueprinting: A Practical Technique for Service Innovation
Bitner, Mary Jo
;
Ostrom, Amy L.
;
Morgan, Felicia N.
- In:
California management review : CMR
50
(
2008
)
3
,
pp. 66-94
Persistent link: https://www.econbiz.de/10008056956
Saved in:
12
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
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