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Search: person:"Morgan, Robert M."
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Relationship marketing
12
Beziehungsmarketing
10
Marketing management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Confidence
3
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
Vertrauen
3
Customer retention
2
Kundenbindungsprogramm
2
Learning organization
2
Lernende Organisation
2
Lieferantenmanagement
2
Loyalty program
2
Loyalty schemes
2
Outsourcing
2
Services marketing
2
Supplier relationship management
2
Arbeitspsychologie
1
Betriebspersonal
1
Brand image
1
Classification
1
Commitment
1
Commitment-trust theory
1
Consumer behaviour
1
Customer integration
1
Customer service
1
Dienstleistungsmarketing
1
Diffusion
1
Distribution
1
Economic psychology
1
Family business
1
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1
History of economic thought
1
Industriepsychologie
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Undetermined
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Article
34
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5
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10
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10
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2
Book section
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English
21
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18
Author
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Morgan, Robert M.
37
Deitz, George D.
6
Hunt, Shelby D.
6
Lacey, Russell
5
Brockman, Beverly K.
4
Hansen, John D.
4
Beatty, Sharon E.
3
Crutchfield, Tammy Neal
3
Park, Jeong Eun
3
Vivek, Shiri D.
3
D'Souza, Giles
2
Deitz, George
2
Hunt, Shelby
2
Lee, Sungho
2
Parish, Janet Turner
2
Richey, R. Glenn
2
Spake, Deborah F.
2
Tokman, Mert
2
CRUTCHFIELD, TAMMY NEAL
1
Crissy, W. J. E.
1
Crutchfield, Tammy N.
1
Cyret, R. M.
1
D'SOUZA, GILES
1
Dalela, Vivek
1
Dwyer, F. Robert
1
Eddleston, Kimberly A.
1
Ferguson, Leonard W.
1
Fox, Joseph D.
1
Gilmer, Beverly von Haller
1
Glaser, Robert
1
Gregg, Lee W.
1
Hilton, Thomas L.
1
Joseph, Myron L.
1
Karn, Harry W.
1
Kay, Emanuel
1
Krug, Robert E.
1
Lawless, Robert M.
1
MORGAN, ROBERT M.
1
March, James G.
1
Miller, Robert B.
1
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Published in...
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Journal of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing theory and practice
3
The journal of business & industrial marketing
3
Journal of strategic marketing
2
Legends in marketing
2
The journal of services marketing
2
Academy of Management journal : AMJ
1
Corporate simulation models
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Handbook of relationship marketing
1
Health marketing quarterly
1
International Journal of Retail & Distribution Management
1
International journal of retail & distribution management
1
Journal of Advertising Research
1
Journal of Business & Industrial Marketing
1
Journal of Business Research
1
Journal of Services Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of family business strategy
1
Journal of the Academy of Marketing Science
1
McGraw-Hill series in psychology
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
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ECONIS (ZBW)
17
OLC EcoSci
16
Other ZBW resources
3
RePEc
2
USB Cologne (EcoSocSci)
1
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39
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39
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31
ARTICLES - Advertising Agency Compensation: An Agency Theory Explanation
Spake, Deborah F.
;
D'Souza, Giles
;
Crutchfield, Tammy Neal
- In:
Journal of advertising : official publication of the …
28
(
1999
)
3
,
pp. 53-72
Persistent link: https://www.econbiz.de/10008120795
Saved in:
32
Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy
Morgan, Robert M.
;
Hunt, Shelby
- In:
Journal of Business Research
46
(
1999
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10005473568
Saved in:
33
Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?
Hunt, Shelby D.
;
Morgan, Robert M.
- In:
Journal of marketing
61
(
1997
)
4
,
pp. 74-82
Persistent link: https://www.econbiz.de/10005981650
Saved in:
34
The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions
Hunt, Shelby D.
;
Morgan, Robert M.
- In:
Journal of marketing
60
(
1996
)
4
,
pp. 107-114
Persistent link: https://www.econbiz.de/10005991245
Saved in:
35
The Comparative Advantage Theory of Competition
Hunt, Shelby D.
;
Morgan, Robert M.
- In:
Journal of marketing
59
(
1995
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10005997278
Saved in:
36
The Commitment-Trust Theory of Relationship Marketing
Morgan, Robert M.
;
Hunt, Shelby D.
- In:
Journal of marketing
58
(
1994
)
3
,
pp. 20-38
Persistent link: https://www.econbiz.de/10006002305
Saved in:
37
Organizational Commitment: One of Many Commitments or Key Mediating Construct?
Hunt, Shelby D.
;
Morgan, Robert M.
- In:
Academy of Management journal : AMJ
37
(
1994
)
6
,
pp. 1568-1587
Persistent link: https://www.econbiz.de/10006120766
Saved in:
38
Industrial psychology
Gilmer, Beverly von Haller
;
Crissy, W. J. E.
;
Cyret, R. M.
-
1961
Persistent link: https://www.econbiz.de/10014385955
Saved in:
39
The Dow chemical corporate financial planning model
Morgan, James I.
;
Lawless, Robert M.
;
Yehle, Eugene C.
- In:
Corporate simulation models
,
(pp. 374-395)
.
1970
Persistent link: https://www.econbiz.de/10002513814
Saved in:
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