Search Results - person:"Morimoto, Mariko"

The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers

Morimoto, Mariko - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 360-389

Persistent link: https://www.econbiz.de/10014513557

The status quo of Japanese consumers' personal information disclosure : the influence of information control and privacy concerns

Morimoto, Mariko - In: Journal of international consumer marketing 35 (2023) 1, pp. 79-93

Persistent link: https://www.econbiz.de/10014321454

Consumers' information control and privacy concerns in personalised social media advertising

Morimoto, Mariko - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 325-352

Persistent link: https://www.econbiz.de/10014318226

Privacy concerns about personalized advertising across multiple social media platforms in Japan : the relationship with information control and persuasion knowledge

Morimoto, Mariko - In: International journal of advertising : the review of … 40 (2021) 3, pp. 431-451

Persistent link: https://www.econbiz.de/10012586668

OTC drug advertising in Japan : the role of need for cognition and celebrity endorser credibility

Morimoto, Mariko - In: Health marketing quarterly 37 (2020) 2, pp. 108-123

Persistent link: https://www.econbiz.de/10012259403

Congruence and celebrity endorser credibility in Japanese OTC drug advertising

Morimoto, Mariko - In: International Journal of Pharmaceutical and Healthcare … 12 (2018) 3, pp. 234-250

Purpose: Based on congruency theory, this study aims to examine the effects of celebrity endorsement on endorser credibility in Japanese over-the-counter (OTC) drug advertising using multiple celebrity categories. In particular, this research explored brand–endorser congruence and...

Persistent link: https://www.econbiz.de/10012071124

Information contents in Japanese OTC drug advertising from Elaboration Likelihood Model perspective : content analysis of TV commercials and OTC drug websites

Morimoto, Mariko - In: Journal of promotion management : JPM 23 (2017) 4, pp. 575-591

Persistent link: https://www.econbiz.de/10011799283

The influence of acculturation and in-group bias on source credibility : the case of Asian American female consumers

Morimoto, Mariko - In: Journal of promotion management : JPM 18 (2012) 2, pp. 254-274

Persistent link: https://www.econbiz.de/10009560043

Stay away from me

Baek, Tae Hyun; Morimoto, Mariko - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 59-76

Persistent link: https://www.econbiz.de/10009536712

The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers

Morimoto, Mariko - In: Journal of promotion management : JPM 18 (2012) 2, pp. 254-275

Persistent link: https://www.econbiz.de/10009971388