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  • Search: person:"Morphew, Rod"
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Competitive strategy 1 France 1 Hotel management 1 Quality 1 Service 1 USA 1 United Kingdom 1
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Morphew, Rod 1 Senior, Martin 1
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International Journal of Contemporary Hospitality Management 1
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Competitive Strategies in the Budget Hotel Sector
Senior, Martin; Morphew, Rod - In: International Journal of Contemporary Hospitality Management 2 (1990) 3
The budget hotel sector in the United Kingdom was established in 1985 and is now experiencing accelerated growth. If this sector simulates some of the developments that have occurred in the US and French budget/economy hotel sectors, then traditionally‐minded operators in the country will have...
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