Purpose – The purpose of this paper is to comment on the differences in perceptions that exist between academic and professional marketing researchers, as creators of new marketing knowledge, and explore how academics and practitioners can work together better on areas of mutual interest or...

A corporate planning system makes measurement demands on an organisation which it may not have met before. This paper describes these in the context of corporate planning in local government, and discusses some typical examples, especially as far as needs for services and the effects of...