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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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A literature review of data mining techniques for enhancing digital customer engagement
Mosa, Mona
;
Agami, Nedaa
;
Elkhayat, Ghada
;
Kholief, Mohamed
- In:
International journal of enterprise information systems …
16
(
2020
)
4
,
pp. 80-100
Persistent link: https://www.econbiz.de/10012426619
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