Hammad, Hadeer; El-Bassiouny, Noha; Paul, Pallab; … - In: Journal of Islamic Marketing 5 (2014) 3, pp. 414-445
Purpose – The purpose of this paper is to study the usage of ethical business strategies, in particular those using the corporate social responsibility (CSR) approach, of Egyptian businesses. The authors primarily focus on one facet of CSR strategy – cause-related marketing (CRM) – which...