Mullin Marta, Janet K.; Singhapakdi, Anusorn; Attia, Ashraf - In: International Marketing Review 21 (2004) 1, pp. 53-67
This study analyzes the marketing ethics decision‐making process of Middle‐Eastern marketers. In particular, it examines the relative influences of ethical perceptions, perceived importance of ethics, and age on ethical intentions of marketers in the Middle East. A self‐administered...