Makanyeza, Charles; Mutambayashata, Simolini - In: International Journal of Bank Marketing 36 (2018) 2, pp. 379-392
Purpose: The purpose of this paper is to apply unified theory of acceptance and use of technology 2 to determine factors influencing acceptance and use of plastic money in Zimbabwe. Design/methodology/approach: Using a cross-section of 528 consumers, respondents were randomly intercepted as...