Abubakar, Binta; Shanka, Tekle; Muuka, Gerry Nkombo - In: Journal of Marketing for Higher Education 20 (2010) 1, pp. 49-68
This paper identifies and analyzes factors that influence international student selection of universities and the role that education marketing plays in the process. The research for the paper was inspired by work done by Canterbury on education marketing, published in the <italic>Journal of Marketing...</italic>