Bogaards, Marlene; Mpinganjira, Mercy; Svensson, Göran; … - In: Corporate Governance: The international journal of … 12 (2012) 5, pp. 675-685
Purpose – The purpose of this paper is to validate previous research in ethical branding by testing a conceptual framework on corporate branding using “the conscientious dimension”. Design/methodology/approach – This article tests a framework for conscientious corporate brands (CCBs) by...