Of late Organizational buying process has emerged as one of the most important fields of study in Marketing since the organizations are the single most important segment of buyers. Since the quantum of organizational buying is huge and varied, naturally the buying process is highly complex and...

Jatropha curcas L. is a non-edible oil seeds which grows widely in some areas in Gujarat, Madhya Pradesh and Rajasthan where it is also grow as live fence on the boundaries of fields. Being hardy in nature it can survive in harsh soil and climatic conditions and is a suitable species for...

India is the third largest producer of tobacco in the world after China and USA. Though it occupies a mere 0.25 per cent of the cropped area in the country, it contributed Rs. 507 crores to the foreign exchange earnings and Rs. 3200 crores to the exchequer by way of central excise during...

Biotechnology is the application of scientific and engineering principles to the processing of materials by biological agents. It is based on enhanced understanding of the genetic structure of organisms at the level of cells and molecules and offers powerful tools to modify them for a specific...

Inventions are based on novel and useful ideas. Those ideas are the intellectual property of the inventors and they should be recognised and sufficiently rewarded in order to make inventors disclose the idea to the benefit of the society. Though industrial patents were in existence for a long...