NEGRICEA, Costel Iliuta; PURCAREA, Ioan Matei - In: Holistic Marketing Management Journal 4 (2014) 2, pp. 09-13
We already live in a world of digital empowered intelligent customers, of digital products, of digital business operations and digital competitors. The fierce competition forces firms to exploit digital technologies, to have profound knowledge, to focus on market imperatives and to demonstrate a...