Zakia, Richard D.; Nadin, Mihai - In: Journal of Consumer Marketing 4 (1987) 2, pp. 5-12
In the summer of 1986 the first International Conference on Marketing and Semiotics was held at Northwestern University. It was sponsored jointly by J.L. Kellogg Graduate School of Management at Northwestern and the Research Center for Language and Semiotic Studies at Indiana University. The...