Cassell, Catherine; Nadin, Sara; Older Gray, Melanie - In: Benchmarking: An International Journal 8 (2001) 3, pp. 212-222
The aim of this paper is to explore current uses of benchmarking in small‐ and medium sized enterprises SMEs as well as assessing the demand for this practice. A multi‐method approach was adopted involving a telephone survey of 100 companies supplemented with in‐depth interviews with a...