Batool, Abeeha; Bano, Schehar; Khan, Dr. Muhamamd Aslam; … - In: Far East Journal of Marketing and Management 1 No 1 Paper 4 December (2011) 4, pp. 28-53
E-business is attaining significant importance in the wake of technological advent and increased customer preferences. This paper therefore, endeavors to ascertain the effect of e-business environment whereby web service quality (WSQ) with its components of perceived risk, website contents and...