Naeem, Hafiz Muhammad; Di Maria, Eleonora - In: European Journal of Innovation Management 25 (2021) 6, pp. 637-655
Purpose: The use of modern technologies of the fourth industrial revolution, commonly known as “Industry 4.0” (I4.0), is believed to have considerable potential for product customisation. In this context, this paper aims to explore whether or not using these technologies impacts customer...