Indian financial system is highly influence with the banking and insurance sector which attracts flow of savings and investments to the country. Insurance sector in India is one of the growing sectors of the economy. The insurance sector, along with other elements of marketing, as well as...

Consumer Demeanor is the study of when, why, how, and where people do or do not buy a products/services. It blends elements from psychology, sociology, social anthropology, and economics. The study of consumer behavior provides marketers to understand and predict the future market behavior. The...

The banking and insurance industry have changed rapidly in the changing economic environment throughout the world. Together Banking and Insurance Industry contributes about seven percent GDP of our economy. The increased pace of market competition due to liberalization and privatization forced...