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Search: person:"Najafi, Sepideh"
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International journal of business innovation and research
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ECONIS (ZBW)
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The impact of self-concept on brand image and loyalty with mediating role of the consumers' need for uniqueness theory
Najafi, Sepideh
;
Alvandi, Mohsen
- In:
International journal of business innovation and research
13
(
2017
)
4
,
pp. 519-537
Persistent link: https://www.econbiz.de/10011840486
Saved in:
2
Evaluating customer-based brand equity in Iranian cell phone market
Elahi, Seyed Majid
;
Kiani Mavi, Reza
;
Najafi, Sepideh
; …
- In:
International journal of electronic marketing and …
7
(
2016
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10011648263
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