This article adopts a marketing perspective to examine how blockchain technology can facilitate innovation by streamlining the licensing process of intellectual property (IP). It notes that in the traditional world, there can be a tension between inventors and developers when it comes to...

Purpose This study attempts to discover effective strategies for mobile commerce applications (apps) to grow their consumer base by releasing app strategic updates. Drawing on the landscape search model from strategy research, this study conceptualizes mobile app update strategy as three...

At the beginning of 2018, there is a growing belief that blockchain technologies constitute a revolutionary innovation in how we transfer value electronically. In that vein, blockchain may be a suitable complement to ontologies to achieve a big part of Tim Berners-Lee's vision of the semantic...