Upadhyay, Ashwani Kumar; Khandelwal, Komal; Nandan, Tanuj; … - In: Asia Pacific Journal of Marketing and Logistics 30 (2018) 1, pp. 257-271
Purpose: The purpose of this paper is to model the key influencers or predictors for usage of technology by sales professionals in India. Design/methodology/approach: This study examines the effect of individual, organizational and social factors on the use of technology. The method used for...