Purpose: The importance of supply network flexibility (SNF) in the development of mass customization capability (MCC) has been implied in the literature but seldom subjected to empirical investigation. To fill the gap and contribute to MC literature, this paper aims to examine the role of SNF...

Purpose: Over the years, technology development has rationalized supply chain processes. The demand economy is disrupting every sector causing the supply chain to be more innovative than ever before. The digitalization of the supply chain fulfils this demand. Several...

Purpose: The purpose of this research is to identify the crucial barriers to the implementation of mass customization (MC) in Indian SMEs and to investigate the interactions among them so that important managerial implications could be formulated to facilitate the implementation of MC in SMEs....

Purpose: The purpose of this study is to investigate the effects of flexible manufacturing competence (FMC) and workforce management practices (WMP) in facilitating the development of mass customization capability (MCC). More specifically, this research analyzes not only the direct effects of...

Purpose: Owing to the paucity of literature, in the specific context of mass customization (MC), that explains what factors need to be considered while selecting suppliers and what strategies need to be implemented for effective management of suppliers, this paper aims to explore the effective...

Purpose: Digital supply chain (DSC) is an agile, customer-driven and productive way to develop different forms of returns for companies and to leverage efficient approaches with emerging techniques and data analytics. Though the advantages of digital supply chain management (DSCM) are many, its...

Purpose: Current dynamic and turbulent business environment calls for adopting newer strategies so that organizations can create a niche for itself in the market, mass customization (MC) being one of them. The purpose of this paper is to identify the critical enablers necessary to realize the...