Hoque, Mohammed Ziaul; Xie, Jinghua; Nazneen, Suraiya - In: South Asian Journal of Business Studies 7 (2018) 3, pp. 265-286
Purpose: The purpose of this paper is to examine the influences of consumer perceptions of labelled information and sensory attributes on consumers’ intention to buy fresh milk. Design/methodology/approach: An experiment was conducted on 117 consumers in a lab at a university. After closely...