Since the advent of mobile commerce, many firms have added a mobile (m-) service to their existing offline and online services. The adoption of an m-service in a multichannel context is not only influenced by factors directly associated with the m-service, but also by cross-channel cognitive...

Globally the adoption of cellphone banking is proceeding more slowly than anticipated. To address this managerial dilemma, the aim of this paper is to investigate the moderating effect of gender on low-income non-users' attitude formation towards Wireless Internet Gateway (WIG) cellphone...

There is an increasing emphasis on building and maintaining brand equity as the primary driver of success for service organisations, such as holiday resorts and hotels. Limited research on customer-based brand equity within the South African hotel context has been conducted. This study examined...

This first Handbook in a series of three original reference works looks at globally contentious urban policy issues from a wide variety of different angles and perspectives. Matters related to urban densification, population mobility, urban inequality and sustainability are analysed in a manner...