Carrington, Michal J.; Neville, Benjamin A.; Whitwell, … - In: Journal of Business Research 67 (2014) 1, pp. 2759-2767
Ethical consumerism is a burgeoning movement, yet ethically-minded consumers rarely purchase ethically. Understanding obstacles to ethical consumption is limited. This study explores the underlying mechanics of the ethical purchase intention–behavior gap in the context of consumers' daily...