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Search: person:"Newstead, Kate"
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Newstead, Kate
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Journal of advertising research
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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ECONIS (ZBW)
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Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
2
CUSTOMER ACQUISITION A loyal customer may not be your best customer. They may have little interest in your category and will be low volume purchasers.
Sharp, Byron
;
Newstead, Kate
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2010
),
pp. 28-30
Persistent link: https://www.econbiz.de/10008454748
Saved in:
3
GREEN MARKETING - Green brand fatigue - Going 'green' is not in itself a marketing strategy. Brands need to compete for shelf space and attention and lure shoppers away from old ha...
Sharp, Anne
;
Newstead, Kate
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2010
),
pp. 36-38
Persistent link: https://www.econbiz.de/10008404924
Saved in:
4
Cost Per Second: The Relative Effectiveness of 15- and 30-Second Television Advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-77
Persistent link: https://www.econbiz.de/10008427954
Saved in:
5
The total long-term sales effects of advertising: lessons from single source
Newstead, Kate
;
Taylor, Jennifer
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 207-210
Persistent link: https://www.econbiz.de/10003860575
Saved in:
6
The Total Long-Term Sales Effects of Advertising: Lessons from Single Source
Newstead, Kate
;
Taylor, Jennifer
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 207-210
Persistent link: https://www.econbiz.de/10008273037
Saved in:
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