This article examines the role of advertisement and promotion in the successful development of nationwide building societies in interwar Britain and the rapid overall growth of the building society movement. Major building societies are shown to have used extensive advertising to compensate for...

The thesis analyses the finance of manufacturing in Sheffield's economic region between 1850 and 1885, concentrating upon its main trades. Industrialists had to cope financially with both national economic fluctuations, especially the early 1870s boom and the depression of 1874-79, and rapid...