Nguyen, Mai Thi Tuyet; Nguyen, Linh Hoang; Nguyen, Hung Vu - In: Young Consumers 20 (2019) 4, pp. 246-263
Purpose: Nowadays, the issues related to pro-environmental, sustainable and green consumption behaviors are attracting significant attention from both scholars and practitioners. However, in the context of emerging countries, less research effort has been invested in this topic, especially in...