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An empirical study of the motivations for intention to read brand-related user-generated content on social media in Vietnam
Luu Thi Minh Nghia
;
Nguyen Minh Duong
- In:
VNU journal of economics and business
1
(
2021
)
2
,
pp. 43-55
Persistent link: https://www.econbiz.de/10013499239
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