Nied, Jennifer; Bilger, Rebecca; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2018) 7, pp. 35-46
This article examines the individual experiences of applicants during the recruiting process. It investigates whether their requirements for modern recruiting are fulfilled. The consideration focuses on the target group of students of the generation Y. To enable a holistic approach, a...
