Eselius, Laura; Nimmagadda, Mohan; Kambil, Ajit; Hisey, … - In: Journal of Business Strategy 29 (2008) 2, pp. 31-42
Purpose – Convergence in the life sciences and health care industries – the combining of two or more of drugs, diagnostics and devices to create an improved health care product – is leading to new opportunities for business growth and product differentiation. This report aims to examine...