Search Results - person:"Nitty Hirawaty Kamarulzaman"

Measuring market orientation, innovative marketing strategies and performance : evidence from the Malaysian agro-food manufacturers

Nitty Hirawaty Kamarulzaman; Nurul Hasyima Khairuddin; … - In: Journal of agribusiness in developing and emerging … 13 (2023) 2, pp. 211-228

Persistent link: https://www.econbiz.de/10014311552

Building supply chain performance through halal logistics, organisational capabilities and knowledge management

Azmawani Abd Rahman; Najaa Abd Mubin; Raja Nerina Raja Yusof - In: International journal of logistics : research and … 26 (2023) 4, pp. 498-520

Persistent link: https://www.econbiz.de/10014322006

An investigation of adoption intention of halal traceability system among food SMEs

Nitty Hirawaty Kamarulzaman; Nur Aminin Muhamad; Nawi, … - In: Journal of Islamic marketing 13 (2022) 9, pp. 1872-1900

Persistent link: https://www.econbiz.de/10013286508

A model for the palm oil market in Nigeria : an econometrics approach

Egwuma, Henry; Mad Nasir Shamsudin; Mohamed, Zainalabidin; … - In: International journal of food and agricultural … 4 (2016) 2, pp. 69-85

Persistent link: https://www.econbiz.de/10011558128

An introduction to Sustainable Supply Chain Management and business implications

Vijayan, Gowri; Nitty Hirawaty Kamarulzaman - 2020

Persistent link: https://www.econbiz.de/10012055123

An introduction to sustainable supply chain management and business implications

Vijayan, Gowri; Nitty Hirawaty Kamarulzaman - In: Green supply chain management for sustainable business …, (pp. 27-50). 2017

Persistent link: https://www.econbiz.de/10011526586

The importance of supply chain management in positioning and creating brands of agro-based products

Aroop Mukherjee; Nitty Hirawaty Kamarulzaman - In: Cases on branding strategies and product development : …, (pp. 103-131). 2015

Persistent link: https://www.econbiz.de/10010504646

Managing purchasing with different e-procurement solutions

Nitty Hirawaty Kamarulzaman; Eglese, RIchard W. - In: Optimization of supply chain management in contemporary …, (pp. 246-279). 2015

Persistent link: https://www.econbiz.de/10010508469

Consumers' preferences toward attributes of manufactured halal food products

Mohd Ghazali Mohayidin; Nitty Hirawaty Kamarulzaman - In: Journal of international food & agribusiness marketing … 26 (2014) 2, pp. 125-139

Persistent link: https://www.econbiz.de/10010358887

Measuring market orientation, innovative marketing strategies and performance : evidence from the Malaysian agro-food manufacturers

Kamarulzaman, Nitty Hirawaty; Khairuddin, Nurul Hasyima; … - In: Journal of Agribusiness in Developing and Emerging Economies (2021)

Purpose: This paper aims to investigate the relationship between market orientation and innovative marketing strategies and the effect of innovative marketing strategies on the performance of agro-food manufacturers. ...

Persistent link: https://www.econbiz.de/10012812035