Misuraca, Raffaella; Ceresia, Francesco; Nixon, Ashley E.; … - In: Journal of Consumer Marketing 38 (2021) 2, pp. 168-177
Purpose: Research on choice overload with adult participants has shown that the presence of a brand significantly mitigates the phenomenon. The purpose of this study is to investigate whether these findings can be expanded to a population of adolescents, where it has already been shown that...