Jakšić, Lucijano; Ivanjko, Edouard; Njavro, Mario - In: International Journal of Wine Business Research 30 (2018) 4, pp. 428-445
Purpose: The purpose of this paper is to show the application of Q methodology in the practice of policymaking, namely, in the field of the wine business. Today, Q methodology has a rising significance in all aspects of human behavior where there is a need for gathering and analyzing...