Böckle, Martin; Novak, Jasminko; Bick, Markus - In: Journal of Enterprise Information Management 33 (2020) 6, pp. 1337-1356
Purpose: The purpose of this paper is to explore user-centered design possibilities at the intersection of gamification and persuasive technology to foster energy saving behavior. Design/methodology/approach: We performed a large-scale empirical study of 480 participants and analyzed how...