Oklander, Mykhaylo; Novoshynska, Lyubov; Chukurna, Olena - In: Ukrainian Journal Ekonomist (2012) 11
In the article the technologies of branding and rebranding are considered on the example of the insurance company «Îranta». Design of brand times are presented at the market of insurance services. Methodology of estimation the brand’s cost is considered. It is estimated the «Îranta»...