Said, Mohd Fuaad; Adham, Khairul Akmaliah; Muhamad, Nur … - In: Journal of Islamic Marketing 13 (2020) 4, pp. 824-842
Purpose: This study focusses on the underlying needs of Muslims to adhere to the tenets of their religion and to guide their behaviours accordingly. These requirements, for the purpose of travelling, constitute halal tourism. As Muslim-minority nations, such as Taiwan, South Korea and Japan,...
